Help for visitors with impaired vision
People with impaired vision use screen readers to help them “read” websites.
If you provide descriptive alt text for images on
your site, people using screen readers will know what the images are about, and
will get the same full understanding of your site that others do.
Good for search engine rankings
Describing images on a web page with alt text can help
the page rank higher in search results if you include
important and relevant keywords.
Do not be tempted to stuff irrelevant keywords into alt text just so a page will rank well
for those words. Search engines can recognize this ploy for what it is: an attempt
to game results.
Writing image descriptions
This is what an image description looks like in HTML:
<img >
You can write image descriptions, or alt text,
by writing the HTML directly into the code for a web
page. If you’re using a content management system or
online commerce software package, it will probably have a feature to help
you quickly create alt text for your images.
Caution: While some software
packages automatically generate alt text, they don't always do it well.
Always check the quality of automatically generated alt text.
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