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alt text -
are the best way to describe images to search engines and to visitors using screen readers.
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People with impaired vision use screen readers to help them “read” websites. If you provide descriptive alt text for images on your site, people using screen readers will know what the images are about, and will get the same full understanding of your site that others do.
Describing images on a web page with alt text can help the page rank higher in search results if you include important and relevant keywords. Do not be tempted to stuff irrelevant keywords into alt text just so a page will rank well for those words. Search engines can recognize this ploy for what it is: an attempt to game results.
This is what an image description looks like in HTML:
<img >
You can write image descriptions, or alt text, by writing the HTML directly into the code for a web page. If you’re using a content management system or online commerce software package, it will probably have a feature to help you quickly create alt text for your images.
Caution: While some software packages automatically generate alt text, they don't always do it well. Always check the quality of automatically generated alt text.
Your website's robots.txt file can tell search engines to ignore parts of your site. Learn more ...
Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.
If you're going to use robots.txt, be careful not to accidentally exclude search engines from pages you want people to find. To learn more, read Don't Block Search Engine Crawlers.
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
This website can live at www.Jav-mart.com or Jav-mart.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Whichever of these URLs you choose, make sure your website lives ONLY at that location, which is called the canonical URL for your site.
If you choose www.MyWebsite.com for your site, make sure people who don't type www can get to your site, too. Create a permanent 301 redirect from MyWebsite.com to www.MyWebsite.com.
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
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